Advisor to the President of Ukraine Volodymyr Zelensky, Mykhailo Podolyak, on Sunday, March 5, criticized the new promotional video for Louis Vuitton, which allegedly promoted pro-Russian symbols.
“The fashion house, focused on Russian nouveaux riches, decided to publicly joke with symbols of aggression,” he wrote on his Twitter.
Podolyak’s remark is due to the fact that white, blue and red became the main colors of the brand’s advertising campaign, and the capital letter V could be seen in the materials.
In turn, some Internet users recalled that the combination of white, blue and red is also used in the French tricolor, and V stands for Vuitton. In addition, the brand has already exploited similar images and motifs in 2016.
Earlier in the day, it was reported that a Louis Vuitton promo had caused heated discussions on Instagram (owned by Meta, recognized as extremist in Russia).
In November 2022, netizens left angry comments under photos of Russian supermodel Irina Shayk taken for the American V Magazine.
In the same month, the French company Christian Dior presented a new collection. In the commercial, some users found references to Russia. Models of the brand posed in white lace dresses against the background of birches in the winter season. Commentators found similarities with the Russian Gzhel painting in the models of the company’s new bags.
In the comments, users were divided into two camps: while some admired the shooting, others wrote negative comments. Some have noted that the West has failed to abolish Russian culture.
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