Launching campaigns to protect the marine environment


The United Development Company, the master developer of The Pearl and Gewan Islands, launched two campaigns aimed at protecting the marine environment, namely the beach cleaning campaign at Villa South Beach, and the World Water Day awareness campaign, which aimed to spread awareness about the use of automatic water taps instead of the traditional ones.
The initiatives were launched to celebrate the World Recycling Management Day, which is celebrated every year on March 18, and World Water Day on March 22. Both campaigns sought to highlight the role of recycling in reducing waste and water pollution, which provides a healthy marine environment.
In cooperation with Seashore Recycling Company, United Development Company and its subsidiaries Qatar Cool, Ronautica and Hospitality Development Company, as well as Corinthia Yacht Club participated in the beach clean-up campaign at Villa South Beach, The Pearl Island, to reflect their commitment towards protecting marine life and promoting towards A healthy marine ecosystem. The campaign witnessed the active participation of residents, employees, families and volunteers.
UDC is keen to integrate recycling in almost every aspect of its operations, which contributes to providing a healthy environmental system for the entire community, given that recycling is one of the internationally recognized waste management mechanisms along with the recycling strategy, and other environmentally friendly initiatives that it adopts The company such as paperless transactions, intelligent waste disposal system (pneumatic waste management system), environmentally friendly packaging processes, smart lighting and the use of single-use drinking containers to reduce the use of plastic.
The celebration of the International Day of Recycling Management on The Pearl Island reflects the awareness and commitment of the Pearl community to the necessity of preserving the environment clean. It is also an opportunity to review the effort, teamwork and community interaction in protecting the beaches and coasts of The Pearl Island.
Based on this year’s theme “Be the Change You Want to See in the World”, World Water Day 2023 was celebrated with a message urging society to take initiative and change the way they use, consume and manage water by changing their water taps to automatic ones.

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