Television channels have turned the month of Ramadan into a season to compete to display television works on their screens, from social series to historical and comedy series, entertainment programs, competition programs, pranks and poetry, occupying most of the viewer’s time in a continuous gasp behind the works that are all rushing to the show within one month, so that their interests are mixed with their bad ones. And injustice to each other, and do not have the opportunity to evaluate and follow-up quietly that do justice to the work, and determine the extent of his technical success by the extent of its bad.
Workers in the artistic community monitor this phenomenon, and their views differ in their vision. Some of them see it as a positive situation imposed by advertising competition, which is important, and some of them saw it unfairly for good work, and some considered it problematic even in providing job opportunities for technical cadres, including those who are unable to coordinate their time between several chores.
Prominence and fame
Actor Ali Al-Sabaa says: “Arab televisions use the family’s Friday at Iftar and after it in Ramadan to present their productions. Actors, and even clerics, presented work at the time of iftar that contributed to their spread and fame, because it is the time of prime viewing. Also, some stations recycle faces in more than one job, so that the public will get used to them and become famous. ”
He adds: “The Corona pandemic has increased viewership rates due to staying at home, and television viewing in Ramadan is essentially high, which forces these stations to pay attention to quality, and to put forward strong programs with thought and content appropriate to everyone’s tastes.”
Actor Abdulaziz Al-Shammari believes that «the rush to drama in Ramadan is an ancient historical legacy in Arab drama. It was started by the Egyptians and then moved to Kuwait.
He explains: “The advertising value increases in Ramadan due to the increase in viewership rates. The advertisement before Ramadan may be two million riyals, but it becomes in Ramadan for 5 million, and this rush to show in Ramadan is confusing even for the producer, if he has an actor who offers a strong work, but at the same time, Provides work for another product that is technically weak, this affects the first work. ”
And “Al-Shammari” continues: “Restricting work to Ramadan raises the value of the representative and the technical cadres who are idle for the rest of the time and have to invest the month to compensate.”
Nothing new, actor Abdulaziz Al-Muddhal explains, “The dramatic rush to Ramadan is not new, and attracting audiences during it to dramas, propaganda and advertisements is normal, but the problem is when the works repeat the same as is happening now, as we have become inclined to the short soul in drama, and to separate and connected acts.”
He continues: “For a period of time, self-blasphemy monetary work prevailed, and I say it today: Enough of this, enough criticism of government services and sectors, now we are going through a phase of renaissance and development that we must show. We have dazzled the world with our work, and our children have 140 thousand students in the most prestigious universities in the world. We have to highlight this, whether in drama, theater or cinema. ”
Al-Muqaddal added: “Several offers are presented to us two or three months before Ramadan, and we choose the most appropriate ones. The Corona pandemic has greatly affected works of art, especially the photography sites. Perhaps there is weakness, for example, the inability to photograph in malls or in other sectors, but we are nevertheless optimistic about the future of artistic work in the Kingdom in the presence of the Minister of Culture Prince Badr bin Abdullah bin Muhammad bin Farhan Al Saud, and with the establishment of specialized bodies for theater, heritage, museums, music and kinetic performance, and institutes Colleges and academies for education, whether in plastic art, theater, acting or music.
Actor / director Osama al-Qass confirms that “Ramadan has turned into a consumer advertising month, during which advertisers flock to market their products, especially with the emergence of satellite channels in the early nineties of the last century, and the existence of television as the main tool for entertainment this month, and drama was the incubator of those ads, From here, the drama of the thirty episodes began, and with the passage of time, Ramadan became the official season for showing the thirtieth series, and a month for the Arab drama race, so the Ramadan drama is linked to the advertising market in the first place, and from here the advertising value increased in Ramadan, which confirmed that it is a consumer month in the first place, and because the volume Watching is greater this month, as satellite channels have become a source of entertainment for most fasting people, and the justification for keenness on Ramadan drama is primarily my advertising, and later on it becomes more like a season for competition, which tempts everyone to present their work simultaneously, to enter the race, and of course this eagerness may unjust some actions Which may have factors appearingAnd watching, but the volume of works has become large, and it has become impossible to see all works, which oppress some of them, even if they are distinguished.
And the “priest” added: “Therefore, everyone intends to repeat the show again after the end of the Ramadan season in order to give the opportunity to watch the work away from the time pressure in Ramadan.” Technically and in general, the idea of thirty episodes in itself is a productivity incinerator, which requires a lot of time and effort, and may greatly affect the quality of work, especially with requirements that suit the marketing aspect, so some works began to return outside the Ramadan season with fewer episodes, as it was previously, as it did not Before the thirtieth Ramadan drama took over, Arab drama production episodes exceeded approximately 15 episodes, and this gives an opportunity to produce more mature works. In the time of “Corona”, viewership rates increased as a result of the ban and the lack of movement and travel, but in terms of the technical value, the productive conditions in “Corona” have become more difficult, in terms of transportation and travel, and the lack of some needs, which negatively affected the quality of many of the works presented.
Time and space
Actress Shamaa Mohamed believes that the advertising value set by the dramas during Ramadan increases, as well as the high viewership of these works. “I do not see that there are justifications other than time and emptiness,” she says. Dramas can be shown throughout the year, and are not limited to the holy month, as the large number of works darkens the percentage of viewership, there are works of large viewership, but they are not successful with the content of the story, as the stories have become repetitive, the same social problems, not at all, because of the similarity of our societies And our problems, and it is in the interest of the work to display it outside the Ramadan season, to see the extent of its success in terms of its story, directing and scenario, and even the heroes of the work, and the view will increase, because the works are few.
An old habit
Actor and director Abd al-Rahim al-Sharbaji explains that the presence of all family members at home and their meeting with each other most of the time in Ramadan made television a goal for them, and therefore the price of advertisements in it increased, and thus the benefit for dramas during it increases, as evidenced by the large number of advertisements in the series.
“Winning the largest segment of viewers justifies the eagerness to perform in Ramadan, and the good work imposes itself,” he added. There are also watch channels that can spotlight the drama the most. Artistically, yes, it is of the interest to show dramatic work outside the Ramadan season, because there is no congestion in the work, as happens in Ramadan.
The month of serials
Actor Hassan Abu Hasna stresses that Ramadan has become “the month of series.” He says: “Channels compete to show works in it, but their abundance does not give everyone an opportunity to follow them, and I personally do not follow any drama, for several reasons, including that Ramadan is a month of worship, and unfortunately the supervisory ceiling has become inconsistent with our convictions, and the internal censor does not accept the audacity of The proposition that excites desires is overcome by showing the charms of luxurious actresses and decorations without any good content or content, which makes the works lose the true message of art, and the large number of works presented do not give an opportunity for good follow-up, so there may be a work or two works that deserve to be seen and are lost among the number of works that may reach More than 30 products to show during the holy month. Off-season show is definitely better, and good work doesn’t need a season to show. In the time of “Corona” or other, those who are looking for drama will find it everywhere, especially with the ease of finding TV broadcasting platforms. ”
A tough problem
Actor Muhammad al-Qas diagnoses the rush to show drama during Ramadan as “a difficult problem.” He believes that it is not in the actor’s interest to only work on one season, although he sees that things are now beginning to unravel a little, as Ramadan has become for television series, while digital platforms have been found to attract business outside the holy month.
He explains: “It is not in the interest of the workers in the drama to work for only one month or for one job. If you can only work for a month, and that starts a period before Ramadan, and ends a week before it, and if all companies adopt the same approach, then this means that the technical staff will only be able to work with one job, and this affects the artist himself.
The priest continues: “Ramadan has turned into a dramatic season, for purely commercial reasons that have nothing to do with art at all. Channels and advertisers work all of them in Ramadan, and the whole family sits at home most of the time, so their advertising concern is more than dramatic, and the advertising value is not supposed to relate to the artistic movement that You are supposed to provide work and sell it, not to interfere in advertising accounts ».
He adds: “The advertising value will not affect the actor, and unfortunately the advertising thought has begun to affect the quality of the drama, so that some of them“ climb up ”, to catch up with Ramadan without its artistic elements being properly completed, and if the works abound, they will oppress each other, and the viewer who is presented to him is also oppressed. He worked 15 in one month without knowing what he was pursuing and what he would neglect. ”
The priest continues: “Corona pushed people for foreign works and series, and created a lot of diversity, and the new generation is open by virtue of its relationship with the Internet early, so it has come to see diversity, and even the generation who has exceeded thirty years of age has become able to see other works and see the difference, and this enriches the viewer, Currently, the drama has begun to recover a little, and we have heard about a great momentum of work, which we hope will be of high quality. Every success of any local business is a success for all, and it gives hope to all that the local work will rise to the level of aspirations.
A drama season, the Saudi director Sultan Al-Abdul Mohsen explains: “Ramadan began to turn into a season of drama more than 15 years ago due to the high viewing rates, the gathering of the family and spending long times watching television, which is a means of entertainment, and this encouraged producers and stars to enter the Ramadan season, greed for proportions. The high viewership, the rate of viewership increases with the quality and quality of the works that get the largest share of commercial advertisements.
He adds: “The squandering and proliferation of acts oppress each other, some of them are not suitable for showing in the Ramadan season, because their subject matter may not attract all family members, or require intense focus that we often miss during watching Ramadan acts, and presenting drama work outside the season is beneficial to the work itself. The work was suitable for display in Ramadan, and its makers believe that it may attract a large number of family members, as I am in favor of displaying it in Ramadan. ”
Dispersion of the Recipient
Chairman of the Board of Directors of the Kuwaiti Electronic Media Federation, Faisal Al-Sawagh, says: “Too much business distracts the recipient , as he chooses some of it, to closely follow him, and neglects others that may be good. Consequently, the presentation of these works should be organized periodically, and the distinctive strong work is able to impose its presence at any time. Drama is a creative work in the end, and the conditions of stone, ban and presence in the home made a large segment exposed to the dramatic material, thus raising its value and increasing the proportion of its follow-up.
In turn, Emirati journalist Maryam Al Kaabi explains: “The race to display works of art in Ramadan has become a phenomenon that has turned into a programmatic plan, through which satellite channels seek to attract advertisers, and companies producing works are looking for a guaranteed material profit through their confidence in the presence of a buyer for the works they produce. With some conditions such as the hero of the work and the number of episodes that must cover the 30 days a month, but the situation did not continue as it began, as with the increase in the number of satellite channels and the distribution of viewing and with the intensity of the productive work, many works lost the ability to compete with their deserving to be on the watch list, This pushes most of those interested in drama to watch the works after their first showing, especially with the intensity of advertisements and the exclusivity of broadcasting.
Not far from the previous opinions, actor Bader Al-Luhaid believes that the keenness to show in Ramadan is the demand of the channels that are keen to be distinguished with their work and programs this month, especially since the viewing rates are very high during Ramadan and this is a fact, and good work imposes itself, even if there are some works It was shown in Ramadan and it did not succeed, it succeeded in repeating after Ramadan, and currently, with the presence of platforms and diversification of production, the business is distinguished and excels also outside the Ramadan season.
Justifications for the keenness to display in Ramadan –
High advertisements value –
High viewership –
Channels competing to attract the best in it –
Entering the door of competition and confirming quality
Defects in Ramadan presentation –
Distracting viewers –
Works may oppress each other –
Technical cadres are disrupted for the rest of the year –
Inability Those cadres to work in more than one job
Focusing on two or three things, neglecting the rest, even if they are good.