Bangladesh’s leading content production company Crown Entertainment and its affiliate marketing concern Crown Creations are going to file a case against scandalous ‘ecommerce’ company Evaly. According to news reports, the companies are going to file the case against Shamima Nasrin, Chairman Evaly and Mohammed Rassel, Managing Director, along with other officials of the so-called ecommerce company. Evaly owes BDT 6 million to these companies against branding and sponsoring of various dramas and digital contents.
In a joint statement, Md. Tajul Islam, Deputy CEO of Crown Entertainment and Syed Iqbal, COO of Crown Creations said, since 2019, they have been providing Bangla dramas to Evaly for airing on television channels and digital platforms through Factor Three Solutions, a agency of Evaly. But for almost one year, Factor Three Solutions and Evaly are playing dilly-dallying tactics in delaying the payment of the outstanding dues. Moreover, Crown Entertainment and Crown Creations authorities although had requested the officials of Evaly and Factor Three Solutions to immediately pay the outstanding dues, each time they were given false promises.
In the statement, Crown authorities further said, “Evaly’s Chairman Shahima Nasrin and its Managing Director Mohammed Rassel already are in prison on a number of fraud cases. The officials in the accounts department of Evaly are giving extremely confusing information to us pertaining paying the outstanding due to Crown Entertainment and Crown Creations. Under such circumstance, there is no alternative left except taking legal action against Shamima Nasrin, Mohammed Rassel and other officials of Evaly. We already have asked our lawyers to do the needful and the case would be lodged by the beginning of next week”.
It may be mentioned here that, Crown Entertainment is a leading production company and content provider in Bangladesh, while Crown Creations is an emerging marketing and sales promotion agency. Crown has been corresponding with a number of international OTT platforms for providing feature films, web films and web series. Crown has its own technical facilities including camera unit, editing units and dubbing studios. With the target of providing various types of contents to international OTT platforms, Crown has already decided to procure few more modern cameras such as RED Dragon and ARRI along with establish two more modern dubbing studios in Bangladesh. The Bangladeshi company also is forming collaborative alliance with production companies in India and Thailand.
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