As global health experts continue to reiterate the importance of hand hygiene to prevent the spread of COVID-19, ZEE5 Global, the largest OTT platform for Indian content, has joined hands with the leading germ protection brand, Dettol, to launch a social message for its viewers in Bangladesh.
The video talks about the importance of washing hands for at least 20 seconds through simple illustrative video-graphics. This initiative is jointly executed and promoted by ZEE5 and Dettol across platforms including social media.
This video comes as the first social initiative of ZEE5 Global after having introduced itself in Bangladesh.
ZEE5 Global spokesperson and Chief Business Officer, Archana Anand commented, “As a global OTT platform, it is our responsibility towards the international community to use our platform to drive home the safety measures that are the need of the hour to our viewers. We have collaborated with Dettol on this critical initiative to encourage all our viewers and their families to stay at home and maintain all necessary precautions to stay safe.”
“As responsible international brands, Dettol and ZEE5 Global have come together to drive the right influence through generating awareness and providing enhanced access to disinfectant products which can help people to prevent themselves from any kind of infection. In these testing times, we must take every measure to ensure safety and follow all the guidelines laid out by global health advisors, and Dettol is actively driving awareness on recommended hygiene practices across media platforms.” Said Nusrat Jahan, Marketing Director, Reckitt Benckiser Bangladesh.
ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 17 languages; Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, and now also five international languages -Malay, Thai, Bahasa, German and Russian. ZEE5 is home to 100,000 hours of On Demand Content and 60+ live TV channels. The platform brings together the best of Originals, Movies and TV Shows, Music, Cineplays, News, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers groundbreaking features like 16 navigational languages, content download option, seamless video playback and Voice Search.
The ZEE5 App can be downloaded from Google Play Store or the iOS App Store. ZEE5 is also available on www.ZEE5.com. The app is also available on Samsung Smart TV, Apple TV, Android TV and Amazon Fire TV.
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