Apple CEO Tim Cook on Tuesday defended the pricing of the company’s latest iPhones in an interview on “Good Morning America.”
“We want to make an iPhone for everyone,” he told Robin Roberts. Cook explained that many iPhone users finance the devices through their cellular carrier, making the costly expenditure more affordable. “Most people pay about $30 a month for an iPhone or $1 a day,” Cook noted.
Last week, Apple executives unveiled three new iPhones at its Cupertino headquarters in California — the tech giant’s biggest and most expensive iPhones to date. The XS starts at $999 while the XS Max has a $1,099 price tag. Apple also debuted what the company described as the “affordable” iPhone XR, at $749.
The XS Max features the biggest display in the iPhone sphere with a 6.5-inch screen. The iPhone XS, for comparison, comes with a 5.8-inch screen. Both devices hit stores on Sept. 21.